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Latest Advertising News

Traditional Advertising Is Dead. Or is it?
Before going into the virtues of traditional advertising, it can't be stated enough that they should be used in concert with, not instead of...
Updated: 09/23/2019 06:00A

Here's How Google Sends Advertising Dollars to Fake News Sites
New research shows Google's online ad technologies provide an estimated 70% of ad revenue to 1700 websites purveying misinformation.
Updated: 09/23/2019 12:20A

The definitive guide to what’s in and out at Advertising Week 2019
Ahead of this year's Advertising Week, we made a guide where we took a look at what's in and out.
Updated: 09/23/2019 12:00A

7 Reasons Advertising Will Drive Google Stock Higher | Stock Market News
Google parent company Alphabet (GOOG, GOOGL) is on the cutting edge of exciting growth markets such as artificial intelligence, autonomous vehicles and ...
Updated: 09/20/2019 01:53P

Startups’ TV Advertising Soars in New Report
So-called direct-to-consumer marketers increased their ad spending 32% in the first half of the year, but grew their national TV ad spending by 52.9%, according ...
Updated: 09/19/2019 04:41P

Snapchat Must Hit More Angles with Advertisers
A recent RBC survey showed that while future advertising spending intentions on Snapchat have improved, Snapchat spending remained the weakest of all ...
Updated: 09/19/2019 07:43A

ANA debuts measurement for cultural impact of advertising
The Association of National Advertisers (ANA) introduced a way to measure how cultural insights make ads more effective among diverse consumer groups, per ...
Updated: 09/18/2019 10:27A

Microsoft Advertising’s product, similar audiences now available to more advertisers
Microsoft Advertising is continuing to invest in audience targeting products. “[Our offerings have] evolved from keyword attribution to more audience attribution as ...
Updated: 09/18/2019 09:00A

Global In-app Advertising Markets, 2019-2025 - Market Forerunners are Apple, Microsoft, Google, Facebook, and Verizon
DUBLIN, Sept. 17, 2019 /PRNewswire/ -- The "Global In-app Advertising Market (2019-2025)" report has been added to ResearchAndMarkets.com's offering.
Updated: 09/17/2019 04:45P

Great advertising needs a place for both the winning formula and the unexpected
While data science continues to explode as a profession, we mustn't allow the metrics of behavior to prevent us from trying unexpected things.
Updated: 09/17/2019 10:00A

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